Motive of the Conspiracy

There is no Flat Earth Conspiracy. NASA is not hiding the shape of the earth from anyone. The purpose of NASA is not to 'hide the shape of the earth' or 'trick people into thinking it's round' or anything of the sort.

There is a Space Travel Conspiracy. The purpose of NASA is to fake the concept of space travel to further America's militaristic dominance of space. That was the purpose of NASA from the get-go: To put ICBMs and other weapons into space (or at least appear to). The motto "Scientific exploration of new frontiers for all mankind" was nothing more than a front.

See this quote from president Lyndon Johnson:

    "Control of space means control of the world. From space, the masters of infinity 
    would have the power to control the earth's weather, to cause drought and flood, 
    to change the tides and raise the levels of the sea, to divert the gulf stream and 
    change temperate climates to frigid. There is something more important than the 
    ultimate weapon. And that's the ultimate position. The position of total control 
    over the Earth that lies somewhere in outer space." 
    
    -President Lyndon Johnson, Statement on Status of Nation's Defense and Race for 
    Space, January 7, 1958

One month later, Lyndon Johnson and the Senate Special Committee on Space and Astronautics drafted a resolution to change the name of the US Army's Ballistic Missile Arsenal to the National Aeronautics and Space Administration.

NASA's early rocket research is well documented to have been a complete failure, plagued by one disaster after another. At some point it was decided to fake the space program outright.

The earth is portrayed as round in NASA media because NASA thinks it's round. They are not running a real space program, so they wouldn't know what shape the earth truly takes. At the time of NASA's creation everyone already believed that the earth was round, based on the handed down teachings of the Ancient Greeks, so that's how it was depicted. As with everyone else, the people at NASA themselves were brainwashed with the fiction of a globe earth from the cradle, so there was no doubt in their mind as how to display it.